Kyle Poyar’s Growth Unhinged

Kyle Poyar’s Growth Unhinged

From 0 to 200k users in 14 months

Inside Tango’s PLG journey – and what’s next

Kyle Poyar's avatar
Kyle Poyar
Jan 04, 2023
∙ Paid
52
6
Share

Y’all know that I love to explore the playbooks of the best-known PLG startups, such as Hotjar (bootstrapped to $50 million+), Similarweb (IPO-ed in 2021), Webflow ($4 billion valuation) and Zapier ($5 billion valuation). 

While these success stories are no-doubt fascinating, they’re aspirational rather than practical. Readers from earlier stage startups often wonder: how does this relate to my journey? How do I build a PLG company from the ground up?

It’s in that spirit that I reached out to Ken Babcock, co-founder of Tango, the Series A-funded PLG startup that empowers teams to make how-to guides in seconds. Some quick background on Tango:

  • Founded in January 2020 by three Harvard Business School dropouts

  • Launched publicly in September 2021 and was a finalist for Product of the Year (Golden Kitty) on Product Hunt

  • Grew to 35 employees and 200,000 users in only 14 months post-launch

  • Announced a $14 million Series A in June 2022

Ken and I discussed Tango’s founding story, why they adopted PLG …

Keep reading with a 7-day free trial

Subscribe to Kyle Poyar’s Growth Unhinged to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Kyle Poyar
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture