👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.
Jam, the seed-funded bug reporting tool, achieved 10x usage growth in 2023 and just crossed 1,000,000 Jams created. Getting users to adopt a new product is hard, says CEO and co-founder Dani Grant, and it took Jam 18 months and seven failed launches before it finally worked. Dani joined Growth Unhinged to unpack how they did it – everything Jam did to grow from 0 to one million. (You can read the full Zero to One series here.)
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