Readers, I’m excited about today’s newsletter—yes, more so than usual.
It’s about the PLG story of Deputy, an OpenView portfolio company I’ve had the pleasure of working alongside since January 2017. A quick intro to Deputy:
⏰ Staff management software for businesses with shift workers (think hospitality, retail, cafes, healthcare)
📍 Founded in Sydney, Australia back in 2008
💰 Waited more than eight years before raising a Series A, then went on to raise the largest Series B in Australian history
📈 Hit $100 million (AUD) in ARR in December 2022
In the past three years, Deputy has seen serious wins in their PLG motion. Self-service conversions have increased from 0 to 70%+ of new customers. Mobile conversion has exploded by 5-6x. And Deputy’s sales team has had big wins as they’ve been able to focus their time with midmarket accounts like Ace Hardware and Five Guys.
I sat down with Deputy’s PLG dream team—Deepesh Banerji (Chief Product Officer), Dom Newman (Senior Director, Growth and Perfo…
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