GTM strategies to reach $250M ARR at ActiveCampaign

Marketing Leader Casey Hill unpacks what worked and what didn’t

ActiveCampaign, the marketing automation SaaS company, has grown to $250 million ARR and more than 180,000 customers. The company was founded back in 2003 and quietly became an under-the-radar PLG juggernaut (that is, until they not-so-quietly raised a $240 million Series C in 2021.)

Casey Hill joined last July as Senior Growth Marketing Manager. He’s been building in public on LinkedIn, and is extremely generous with sharing what’s worked and what hasn’t. 

Casey and I unpacked his quarterly review of recent go-to-market strategies. Keep reading for ideas about quick wins and bigger swings to build more pipeline in 2024.