8 Comments
Mar 22Liked by Kyle Poyar

Valuable read. The piece about LinkedIn's Thought Leader Ads sparked some strategy inspiration - thanks!

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Mar 26Liked by Kyle Poyar

Great read! I'm particularly interested in 6. Conversion rate optimization, could you share more on how you formulate hypothesis and what tools you used to implement the CRO strategies?

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Mar 20·edited Mar 21Liked by Kyle Poyar

Great overview Kyle, I enjoyed the read!

I was surprised by the affiliate part, I always assumed it has a high ROI.

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Really interesting deep dive. I'm curious how you think about international expansion / GTM as a revenue lever? How has that factored into your success/future plans

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