9 Comments

Valuable read. The piece about LinkedIn's Thought Leader Ads sparked some strategy inspiration - thanks!

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Great read! I'm particularly interested in 6. Conversion rate optimization, could you share more on how you formulate hypothesis and what tools you used to implement the CRO strategies?

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I’ll defer to Casey here!

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Thanks! Excited to hear from Casey

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Great overview Kyle, I enjoyed the read!

I was surprised by the affiliate part, I always assumed it has a high ROI.

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Glad to hear it, Anton!

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Affiliates, channel partners and resellers still provide a key part of ActiveCampaign's growth, but we are testing and experimenting on how to scale this in new ways in 2024 and beyond.

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I love it! I'm going to steal the summary and publish it on TheBootstrappedWay.com (with full credits to you of course)

the breakdown is way way to valuable ... the email swaps part made me curious and I'm going to search for that topic on GrowthMentor's slack channel to get more numbers :-)

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Really interesting deep dive. I'm curious how you think about international expansion / GTM as a revenue lever? How has that factored into your success/future plans

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