👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.

Once I started using vibecoding tools like Lovable and Replit, I quickly got hooked. There’s frankly so much power available even for non-technical folks (very guilty!) to build lead magnets, prototypes, landing pages… you name it. (Lovable’s Product Hunt clone, Launched, is still a personal favorite GTM vibecoding example.)

When I polled readers about their favorite GTM use cases for vibecoding, the response was, well, mostly crickets. It’s time to change that.

For help I turned to Alex Shartsis, an early-stage GTM leader turned founder who’s borderline obsessed with the topic. Alex has led GTM at startups like Drawbridge (acquired by LinkedIn) and TripIt (acquired by Concur). He also founded an AI pricing startup back in 2013. You can catch Alex’s newsletter, Seed to Sequoia, and check out his new app for automating outbound email campaigns, Skyp.

I’ve advised a lot of founders on GTM over the years, and done a lot of hands-on GTM myself. While GTM has always been changing fast, today it isn’t just more emails, better emails, faster emails — it’s totally new approaches.

The AI coding tools (some call it “vibecoding”) have changed GTM. GTM leaders and doers no longer need to be at the mercy of their engineering teams or agencies. They can get stuff done at a high level themselves.

I’ll walk you through a tactical breakdown of an actual project I built recently using these AI coding tools, along with recipes for you to do something similar.

Kyle already published a great piece with Brendan Short about automating GTM plays. Clay and other tools are great for automating these plays because they enable anyone to avoid coding, but still set things up as an “if this, then that” logic: If this form gets filled out, then send that lead to sales.

AI coding means building your own tools from scratch. It’s much bigger – people have built actual web products. A React website. A Python scraper. You don’t even need to know what coding language React uses to do this (and I’m not gonna tell you!).

There are lots of ways to generate code using AI, from asking ChatGPT or Claude to write you some code to installing Cursor or trying Bolt, v0, Replit or Lovable in a browser. You can do much of this with any of those tools, though some are better at certain tasks than others.

Why not just have ChatGPT or Claude write the code for you? These tools do way more than just write the code. They help you set up the environment in which the code runs. Yes, you could have ChatGPT walk you through that process, but the point is to get to value in one or two hours, not days. Bolt will even host the site for free on its own Netlify account (a cloud hosting service for websites).

By leveraging these tools you can, as a non-coder, get code actually running for the world to see in hours, no prior knowledge required.