How to attract an audience for your product

🔥 Inside Adam Schoenfeld’s unique approach to SaaS + media + community

What if I told you that my next guest reached $100k in ARR without a website or an app – just 100% community hand-raisers? 

Or that they grew a newsletter audience from zero to 14,000+ in less than 18 months without paid ad spend?

You’d probably think I was lying. But this story is 100% true.

It’s about Adam Schoenfeld, founder of PeerSignal (the niche media company) and Keyplay.io (the seed-funded platform for building your ideal account list). You likely already know about Adam from his viral LinkedIn posts where he shares PeerSignal’s research on everything from hiring to pricing to PLG along with his experience building in public. 

Adam and I unpacked the PeerSignal <> Keyplay SaaS and media flywheel. He also took us behind-the-scenes into his exact playbook for building an enviable founder brand on LinkedIn (he’s rapidly approaching 35,000 followers – I’ve got some catching up to do 🤣). 

Let’s get into it.