👋 Hi, I’m Kyle from OpenView and welcome to my newsletter, Growth Unhinged. Every other week I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on product-led growth, pricing, benchmarks, and much more.1
Product-led growth—PLG for those in the know—has become one of the biggest trends in software seemingly overnight.
Buzzwords come and go, but few have had the staying power of PLG. So how did it get created and how did it become a thing?
The story is actually an OpenView brainchild eight years in the making. It wasn’t some preordained conclusion. In fact, at one point PLG was seen as an investment risk rather than a massive opportunity. It came about through a combination of thoughtful observation, standup comedy-like improvisation, and plenty of help from the community.
I sat down with my colleague and OpenView Partner Blake Bartlett to talk about why he coined PLG and how it became a household term.
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