Three months ago I shared that I went full-time on Growth Unhinged. Since then I’ve been busy launching paid subscriptions, releasing an inaugural State of B2B GTM report, and starting my first podcast (Mostly Growth).
My focus for 2026: raise the bar for readers. I want Growth Unhinged to become your go-to place to learn what actually works to grow your product, and get tactical advice about how to do it. Today I’m announcing two big updates to deliver on that vision.
If you only have 30 seconds, here are the most valuable takeaways:
Growth Unhinged is now on beehiiv! Don’t worry, you’ll still get the newsletter in your inbox and via the website. This shift will help me invest more in community, events, and personalized experiences in 2026.
Paid subscriptions are more valuable with up to $37,000 in Unhinged Perks all for just $150 per year! I’ve partnered with 14 of readers’ favorite GTM tools and vendors to get you free access or deep discounts. If you’re already a paid subscriber, you can claim your perks now.
As a special thank you, new subscribers can get 20% off an annual Premium plan to access all premium resources and perks in 2026. The offer expires on January 31st.
Why I switched from Substack to beehiiv
I started writing Growth Unhinged nearly five years ago. To be honest, it was somewhat on a whim. Back then, writing on Substack felt like a no-brainer.
Since going full-time, the limitations of Substack have become nearly impossible to ignore. It felt like Substack stopped innovating for writers and decided to become a closed social media platform instead. As an example, Substack introduced the concept of followers in 2023 and pushed it hard. Growth Unhinged now has more than 113,000 followers compared to about 82,000 subscribers. Followers see what the Substack algorithm promotes with no direct relationship to the writer, similar to followers on LinkedIn.
This was the first of many betrayals of creator ownership that I believe are good for Substack and bad for writers. Substack went after Twitter with their Notes feature. They started battling Instagram with live video broadcasts. And now they’re aggressively courting celebrities to fill the social media feed. What I haven’t seen: features that help me deliver a better experience for readers.
I got tired of complaining about the limitations and finally did something about it. I switched over to beehiiv on December 31st and honestly I wish I had done it sooner (I also signed up beehiiv as a newsletter sponsor!). You probably didn’t notice; it was quite seamless. The team has been a delight to work with and it’s clear that they’re as obsessed with newsletters as I am (Tyler, the CEO, has a great one himself).
Now that I’m on beehiiv I’m taking more control of the newsletter look and feel (you can see for yourself here), improving deliverability, collecting better data about readers, learning what an API key is, setting up automations, and no longer paying a 10% Substack tax. I’m also excited to try some of their newest features: digital products, podcast pages (like this one), an AI website builder, and 🔥 website analytics. This shift will let me invest more in community, events, and personalized experiences in 2026.
You’ll still get the newsletter in your inbox and via the website. If you’re a paid subscriber, your subscription was automatically migrated via Stripe. Just hit reply if you run into any issues.
Announcing Unhinged Perks (and what to do with them)
I’ve been asking readers about their favorite B2B GTM tools including which are most impactful and which they’re most excited to try.
What’s considered best-in-class in 2026 has gotten a major upgrade compared to when I led marketing only a couple years ago. GTM teams are coding their own lead magnets and ROI calculators (well, vibecoding them). They’re running automated sales plays. And they’re racing to get recommended by ChatGPT and Gemini.
To help you take advantage of these new capabilities, I’m excited to announce Unhinged Perks: special offers on a curated collection of 14 vetted modern GTM tools now available exclusively to paid subscribers. All told, you could save up to $37,067 for just $150 per year.
If you’re already a paid subscriber, you can claim your perks now. If you’re not a paid subscriber, upgrade now and get 20% off an annual Premium plan.
Here are the tools and what you can do with them.*
Attract customers and pipeline
AirOps: Craft content that wins AI search. Get two months free of the Pro plan or $3,000 off an annual Enterprise plan.
beehiiv: The newsletter platform built for growth. Save 20% on an annual plan.
Factors.ai: The AI-powered B2B demand gen platform. Get three months free of the Growth plan (annual plans only).
Primer: Unlock better performance and measurement on both B2C and B2B ad channels for B2B marketers. Save 30% on an annual plan.
Sumble: Get deep account intelligence. See tech stack and active projects down to the team and person level. Unlock 90 days free of the Pro plan.
Unify: Build better pipeline with signal-driven outbound. Save 10% on an annual plan.
Build websites and products
Lovable: Create apps and websites by chatting with AI. Get three months free of the Lovable Pro plan with 200 credits per month.
Retool: Build internal software better, with AI. Get $600 off the Team or Business annual plan.
Tenscope: SaaS UI/UX design for fast-moving startups. Save $500 per month or $6,000 per year.
Close deals and drive sales
Attio: The AI-native CRM. Get 50% off the Pro plan for three months with unlimited seats.
Rox: Revenue agents that run your entire customer lifecycle. Get $10k in free credits on an Enterprise annual plan.
Automate your operations
ChartMogul: Unite SaaS analytics, forecasting, and benchmarks. Save $50 per month on all plans for 12 months.
Metronome: Infrastructure for modern monetization. Get $250k in free billings.
Scroll: Turn your knowledgebase into a polished chatbot you can deploy anywhere. Get two months free of Scroll’s Starter plan.
*The fine print: You must be a new customer of the products to take advantage of these offers. You must be an active paid subscriber of Growth Unhinged to be eligible for these deals. We may run out of codes for any product at any time. Codes are limited to one redemption per paid subscriber.
New: The 2026 conversion survey
Back in 2023 I looked at data from 1,000+ products in what (I think) was the most in-depth product benchmarking survey to date. It's fair to say this data has gotten a bit stale.
Readers have been asking me to bring the survey back, and I listened! It’s finally here in partnership with my friends at ChartMogul. Please help us out by taking the 5-minute conversion survey. It’s anonymous and the results will be shared in Growth Unhinged this February.
Thank you for supporting Growth Unhinged. I’m excited to keep finding ways to add more value for readers; if you have ideas, drop a reply anytime. Here’s to an Unhinged 2026!
-KP