Thanks Kyle! This is an awesome writeup. I absolutely love how Greg took a customer-first approach to understanding Pinecone's opportunity and discovered the PLG playbook for developers.

This is such a good lesson for any marketing leader. As a principle, throw away your playbook and understand your customers first!

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Thanks, Francesca & totally agree. It's rare to see this type of investment so early in a startup's life, but it has clearly paid off :-)

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