Thanks Kyle! This is an awesome writeup. I absolutely love how Greg took a customer-first approach to understanding Pinecone's opportunity and discovered the PLG playbook for developers.
This is such a good lesson for any marketing leader. As a principle, throw away your playbook and understand your customers first!
Pinecone’s journey from seed to 10,000 sign-ups per day
Thanks Kyle! This is an awesome writeup. I absolutely love how Greg took a customer-first approach to understanding Pinecone's opportunity and discovered the PLG playbook for developers.
This is such a good lesson for any marketing leader. As a principle, throw away your playbook and understand your customers first!