Microsoft – which generates more than $200 billion in annual revenue – looms large over SaaS startups. The behemoth has near-monopoly power in enterprise software and has been known to use the power of bundling to win categories like messaging, video conferencing, and low-code app building. We’ve all seen the notorious Microsoft Teams vs. Slack adoption chart, haven’t we?
Going head-on against Microsoft rarely works. Software companies need to take a different approach – create a new product category that Microsoft didn’t invest in, apply product-led growth (PLG) to build products loved by end-users, or focus on a particular vertical where Microsoft can’t generate enough expertise.
Let’s explore how the right PLG strategy beats Microsoft.
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