Growth Unhinged is proudly supported by Profound
Profound just announced a $180 million Series D at a $1.8 billion valuation. That’s pretty wild for a company founded in August 2024.
A big part of Profound’s special sauce is that they seem to be everywhere all at once, especially on socials. Their use of AI Marketer helps make that possible. AI Marketer puts your team’s expertise to work, so every brief, campaign, and piece of content reflects your specific customer insights.
Profound is hosting a live demo with Ramp about how they use the AI Marketer in Profound. It’s on September 30th at 1pm Eastern Time. Register here.
👋 Hi, it’s Kyle and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.
Yesterday was the first-ever Growth Unhinged Live, which featured 20-minute talks about AI x GTM workflows from leaders at Fin, monday, ngrok, Owner, Profound, SpaceXAI, Tella, and Workflows. THANK YOU for joining and keeping the chat on 🔥. I’ll share recaps in the coming weeks. (If you missed the event, a full recording is available for premium subscribers — just scroll to the bottom.)
The next live event will be the What’s Working in B2B GTM Summit on October 14th. It’ll cover brand new survey data and 10 live field reports.
Now for today’s newsletter, which is about what we might NOT want to automate as GTM becomes increasingly AI-first.
The human experience seems to be getting more important these days, not less.
People instill trust. They reframe how customers think about problems. They simplify complicated decisions. They navigate lots of stakeholders who all have their own opinions.
Here’s the thing: most sales interactions never felt all that human in the first place. The standard is “pretty damn low” in the words of sales expert Samantha McKenna.
Sam runs #samsales Consulting, an all-women firm that has trained 320+ B2B teams how to get better at top-of-the-funnel sales, LinkedIn strategy, and executive branding. I’ve been digging Sam’s pro-tips on LinkedIn and her newsletter, which span everything from calendar etiquette to replying to a referral email to writing a great cold email. (I find myself applying these pretty frequently.)
Today Sam is letting me share her proven sales frameworks and pro-tips with all of you. What we’ll cover:
How to write cold outreach that gets a reply
Why you should try emailing execs over the weekend
The go-to agenda for an intro call
How to respond to the three most common buyer objections
