What I learned from tracking 443 SaaS pricing pages
The state of SaaS pricing changes in 2024
👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.
One of the most-read pieces this year was my state of SaaS pricing analysis, which asked the question: is usage-based pricing still the future of SaaS? I wanted to get even more tactical and investigate the state of SaaS pricing changes so far in 2024. Keep reading for a deep dive by John Kotowski and Rob Litterst of PricingSaaS, the pricing intelligence platform. (Spoiler: price increases were the most common change with an average price increase of 20%.)
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