The definitive framework to find your next scalable user acquisition channel

Proven frameworks from leading growth teams at Pinterest, Meta and Descript

Mar 12, 2025

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👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.

Up today: full-stack growth leader Sandy Diao — of Pinterest, Meta and Descript — brings us the definitive framework to find your next scalable user acquisition channel. And read the entire piece to find a fantastic application of Claude to generate Meta ads copy 😉

Want to go deeper? Check out Sandy’s Maven course on scalable user acquisition and get $100 off as a Growth Unhinged subscriber. (See all my favorite Maven growth courses here.)

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A guest post by

Sandy Diao

I’m Sandy Diao, and I’ve served as a head of growth at multiple tech companies like Meta, Pinterest, and Descript. I’ve scaled user bases from the first customer to millions of monthly active users and revenue.