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Jasper’s jaw-dropping $125 million Series A fundraise—at a $1.5B valuation, seemingly out of nowhere—woke many of us up to the disruptive power of AI in reshaping software. 

Jasper describes itself as the “No. 1 AI content” platform, which can be used to create art, emails, ad copy, social media posts, and even blog posts. Here are some quick facts:

Now I can’t stop thinking about how AI changes what we believe to be true about how software companies grow and monetize. What does product-led growth mean in the age of generative AI? How do you convince folks to try a product that they fear could take their job someday? How should AI products be priced?

To help unpack these questions, I turned to Jasper’s Head of Marketing, Meghan Keaney Anderson. We discussed how Jasper stands out in the increasingly crowded generative AI market, how Jasper educates customers to try an entirely new way of operating, and the role of community-led growth in Jasper’s PLG strategy.