👋 Hi, it’s Kyle from OpenView. Welcome to another edition of Growth Unhinged, my newsletter that explores the unexpected behind the fastest-growing startups.Â
As SaaS companies orient themselves toward efficient growth, CAC payback period has become a guiding KPI for startups and public SaaS companies alike. But CAC payback is one of the most misunderstood SaaS metrics and can be especially misleading for PLG companies (as I unpacked previously). Keep reading for a primer on CAC payback and how to avoid common mistakes.
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