👋 Hi, I’m Kyle from OpenView1 and welcome to my newsletter, Growth Unhinged. Every other week I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on SaaS pricing, product-led growth, benchmarks, and much more.
In a product-led (PLG) business, some of the tried-and-true SaaS growth tactics aren’t at your disposal.
Since you’re initially focused on users rather than executive buyers, outbound cold calling loses its effectiveness (although that may change as you scale). Since users can get started for free, you can’t always afford to outbid your competitors on search and other paid channels.
But your end user focus is actually your biggest advantage, and it’s a growth lever hiding in plain sight. That’s where community comes into play.
Community is an incredible multiplier on a PLG strategy. In my opinion, a community strategy can be applied to nearly every PLG business; the question is finding the right community strategy. Community is a win-win on so many l…
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