Your guide to PLG pricing 201

How to build an unstoppable monetization engine around your PLG product

The guidance on pricing for PLG products is, admittedly, surface-level at best. 

Conventional wisdom tends to go something like this:

• Let users try-before-they-buy with either a freemium edition, free trial, reverse trial, or low-price entry package.

• Design pricing to be transparent and straightforward so that it doesn’t deter users from signing up.

• Make your user-focused features as widely accessible as possible while monetizing team- and org-level capabilities such as single sign-on (SSO), advanced security, invoiced billing, robust admin settings, and premium support.

• Select a pricing metric that allows you to seamlessly expand within an account as they deepen their product usage.

These are certainly helpful rules of thumb. And what we’re left with is a starting point for pricing that works well enough for the average PLG startup.

PLG pricing 101 (look familiar?)

I keep thinking about the 201 version of PLG pricing: how to build an unstoppable monetization engine around your PLG product. 

H…