I am finding Value Paths a useful way to design packages. A value path is the sequence of actions a user takes that result in something of value. It is a better pricing metric than usage which can include a lot of noise. One thing I take away from this article is that one needs to focus on short value paths for the initial onboarding. Short value paths should come first and they should be what we use in free or free trial packages.
Time to value, and how value is delivered over time, are things we can explore on a customer journey map. I think pricing people have not made as much use of journey maps as we could.
Product-led onboarding is so important to ensure value realisation.
Non-PLG companies should take notice and try incorporate elements of this.
Many companies boast a big post-sales team with lots of resources to help you get up to speed. However, the reality is, that most people don't have the time to consume that onboarding material. No matter how good it is. Great onboarding needs to be built into the product from the start. This way, you get adoption and long-term success. Thanks for the post Kyle!
I am finding Value Paths a useful way to design packages. A value path is the sequence of actions a user takes that result in something of value. It is a better pricing metric than usage which can include a lot of noise. One thing I take away from this article is that one needs to focus on short value paths for the initial onboarding. Short value paths should come first and they should be what we use in free or free trial packages.
Good food for thought (as always)!
Time to value, and how value is delivered over time, are things we can explore on a customer journey map. I think pricing people have not made as much use of journey maps as we could.
Quick and actionable tips for PLG. Onboarding must be part of every growth strategy. Amazing post!
Appreciate it, Elena!
Product-led onboarding is so important to ensure value realisation.
Non-PLG companies should take notice and try incorporate elements of this.
Many companies boast a big post-sales team with lots of resources to help you get up to speed. However, the reality is, that most people don't have the time to consume that onboarding material. No matter how good it is. Great onboarding needs to be built into the product from the start. This way, you get adoption and long-term success. Thanks for the post Kyle!
Totally agree, Semir!