Whether you’re implementing a PLG strategy for the first time or optimizing from a strong foundation, odds are you’re thinking about product-led onboarding. You might have questions like:
How do you get new users to see value as fast as possible?
How do you enable users to try and buy via self-service rather than through a rep?
Which experiments should you run to improve product activation and conversion?
You’ve come to the right place.
I’ve covered this topic before—highlighting seven common mistakes in self-serve onboarding—and now I’m turning to an expert, Esben Friis-Jensen, who thinks about onboarding 24/7. Esben is co-founder and chief growth officer at Userflow, the maker of low/no-code user onboarding software.
Not only does Esben bring insights from Userflow’s product and customer base, he’s a practitioner himself. Userflow is a bootstrapped, PLG-first company that has grown to 500+ customers and millions in revenue—all with only three employees.
In this guest post, Esben walks through how to build and optimize product-led onboarding including real-life examples from his experience at Userflow. Let’s dive in.
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