My biggest challenge with pricing and breaking the platform down into plans has been figuring out features that work on their own. Our platform features are extremely intertwined, it’s often hard to get one without another.
I guess the “jobs to be done” is at the core of that challenge. We haven’t defined these jobs well enough and it reflects in our platform structure which then impacts pricing. Your point #3 really spoke to me on that; makes a lot of sense.
Question for you on the last point ("Ditch the prosumer tier") since it's something that is currently under discussion here at Beefree. Do you see Canva's Pro plan as a prosumer plan, and therefore something that in general you advise against, and an exception to the rule? If so, why do you think that it works in Canva's pricing? Thanks!!
Is there ever a case for all-in-one pricing (e.g., Basecamp)? Even if it’s not a long-term strategy but a way to use price to distinguish yourself from your competitors and (hopefully) accelerate growth.
Top tier post, thank you for sharing.
My biggest challenge with pricing and breaking the platform down into plans has been figuring out features that work on their own. Our platform features are extremely intertwined, it’s often hard to get one without another.
I guess the “jobs to be done” is at the core of that challenge. We haven’t defined these jobs well enough and it reflects in our platform structure which then impacts pricing. Your point #3 really spoke to me on that; makes a lot of sense.
Hey Kyle, great content once again!
Question for you on the last point ("Ditch the prosumer tier") since it's something that is currently under discussion here at Beefree. Do you see Canva's Pro plan as a prosumer plan, and therefore something that in general you advise against, and an exception to the rule? If so, why do you think that it works in Canva's pricing? Thanks!!
very comprehensive guide for a topic which somehow gets very little coverage, thank you!
Is there ever a case for all-in-one pricing (e.g., Basecamp)? Even if it’s not a long-term strategy but a way to use price to distinguish yourself from your competitors and (hopefully) accelerate growth.