👋 Hi, I’m Kyle from OpenView and welcome to my newsletter, Growth Unhinged. Every other week I take a closer look at what drives a SaaS company’s growth. Expect deep dive takes on product-led growth, pricing, benchmarks, and much more.
Webflow, the web design and hosting platform, recently hit milestones that most product-led growth (PLG) companies only dream of:
$100 million in annual recurring revenue (ARR)
200,000+ customers
$4 billion valuation
$120 million in fresh Series C funding
The company provides an all-in-one platform for designers and developers to build a professional, bespoke website without writing a single line of code. Webflow has many of the same features of the OG website builder WordPress, but without the overhead of security issues, making it easy for companies of all sizes to create an agile and modern website.
Reaching these eye-popping milestones didn’t happen overnight. Webflow was founded 10 years ago in 2012. Apart from a small $2.9 million seed round in 2014, the company bootstrapped itself to $10 million in ARR between 2012 and 2019. It was that year that Webflow raised a $72 million Series A and went into hyper-growth mode.
As Webflow attracted capital, they started to aggressively add sales to the initial product-led, self-service motion. I sat down with Co-Founder Bryant Chou to go behind the scenes into Webflow’s PLG engine. Read on to learn how Webflow pairs self-service and sales for rapid growth.
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