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👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups. Subscribe to join 83,000+ growth pros who get this newsletter delivered straight to their inbox.
Tech founders used to tell me their pricing was inspired by Salesforce or Slack. Now they tell me Intercom, HubSpot, OpenAI, and Clay (and, yes, some still say Salesforce).
Aside from Intercom, all have some form of credit-based pricing.
These iconic companies are far from alone. Credit-based pricing surged by 126% in 2025. Figma just joined the club, and their new AI monetization strategy sent the stock price surging (after previously falling by 80%). PostHog added AI credit pricing, too.
When these influencers change their pricing, I pay attention. And Clay did just that, announcing a big pricing overhaul just this morning.
Clay even open sourced their internal memo explaining why and how they made the decision (it’s worth a read). The team at Clay shared an advanced preview with me, although this post is not sponsored by Clay and nor was the post shared with the company ahead of publication.
I’ll unpack the new pricing changes from Figma, PostHog, and Clay. And, more importantly, I’ll explain what these signal about where AI pricing might be headed next.
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