From idea to half the Fortune 500

🌎 Inside Clay's path to managing 100,000,000+ relationships

👋 Hi, it’s Kyle Poyar and welcome to Growth Unhinged, my weekly newsletter exploring the hidden playbooks behind the fastest-growing startups.

Clay — a tool to help you be more thoughtful with your relationships — went from a potential “waste of the most productive years of your life” to an under-the-radar hit, attracting users across half of the Fortune 500. Founder & Co-CEO Matthew Achariam unpacks their exact growth journey from 2020 to today. This story has plenty of highs (like the coveted Golden Kitty) along with Matt’s share of lows (like navigating prosumer churn).

This is part nine of my Zero to One series showcasing the growth journeys of startups like Tango, Copy.ai and Rewind. The post may be too long for email; read the full story here.