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The most immediate path to growth often comes down to finding (and fixing) hidden revenue leaks.

Often overlooked things like localization, checkout UX, and regional payment methods can make the difference between purchases and abandoned carts. In fact, new research from Cleverbridge finds that 4-in-5 software companies report double-digit cart abandonment in their online sales channel.

Cleverbridge — which manages payments, taxes, and compliance in 240+ markets — surveyed over 1,700 software buyers and sellers for their inaugural Friction Report. Get the full insights here (the report is ungated).

Welcome to part two of my playbook for building an AI-native company. Here’s an overview of the series:

In part one, we covered how product-market fit (PMF) was often binary for AI-native companies. Founders either felt extreme market pull or they didn’t. AI-native companies grew to $1 million ARR only six months after they had a usable live product. The harder part was keeping up with demand and productizing as much as possible.

What happens after the first $1M ARR is even more interesting. It used to take IPO-caliber SaaS companies more than 24 months to go from $1M to $10M ARR. AI companies like Clay, Gamma, HeyGen, and Fyxer are doing it in 12 months or less.

This playbook shows you how. It’s backed by more than a dozen 1:1 interviews with founders from breakout AI-native companies.

A huge thank you to: Alexander Berger (COO of bolt.new), Archie Hollingsworth (co-founder of Fyxer), Cecilia Ziniti (co-founder of GC AI), Des Traynor (co-founder of Intercom, Fin.ai), Jon Noronha (co-founder of Gamma), Joshua Xu (co-founder of HeyGen), Lin Qiao (co-founder of Fireworks AI), Lior Div (co-founder of 7AI), Marcel Santilli (Founder of GrowthX), Matt Hammel (co-founder of AirOps), Pablo Palafox (co-founder of HappyRobot), Stephen Whitworth (co-founder of incident.io) and Varun Anand (co-founder of Clay).

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