This hub collects the best Growth Unhinged writing on modern B2B monetization: SaaS pricing basics, usage-based models, and the fast-changing world of AI/credit pricing. It’s for product, pricing, GTM and finance teams who need practical frameworks, experiments, and playbooks to design pricing that captures value without breaking systems.
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How to run a pricing project — A pragmatic four-phase playbook for running an in-house pricing project (strategy, customer validation, systems & launch, post-launch follow-through).
How to optimize your pricing page — Practical guidance for designing pricing pages that reinforce value, reduce friction, and guide buyers to the right plan.
The state of SaaS pricing — A synthesis of adoption trends and hybrid approaches for consumption-aligned monetization.
What's working in SaaS pricing right now — A 2025 analysis of hundreds of pricing changes showing how credits and AI bundling reshaped monetization.
Foundational pricing work focuses on clarity, alignment and reducing friction: make plan purposes obvious, emphasize benefits over features, limit choices, and use behavioral nudges (anchors, recommended plans). Pricing pages should support those fundamentals and also prepare for machine-readable and agent-facing pricing documentation.
How to optimize your pricing page — Design your pricing page to reinforce your value proposition, emphasize benefits over feature lists, and remove friction so prospects can convert quickly.
AI-driven monetization has accelerated new patterns (credits, per-token metering, hybrid subscriptions) because compute costs and delivered value are variable and evolving; teams need metering, modular packaging that separates platform value from compute, and ongoing experiments to learn willingness-to-pay and cost recovery. Also: prepare for agent-driven discovery by publishing structured, machine-readable pricing and FAQs.
AI Pricing: Why No One Knows How to Price AI Yet — Discussion of why AI pricing is unsettled and why firms should experiment with hybrid usage- and value-based models, precise metering, and outcome-linked packaging.
A new vision for AI pricing — Argues credit-based pricing is becoming default for AI and recommends a dual-track approach that separates subscription (platform value) from tokenized compute costs.
What’s working in SaaS pricing right now — Report showing AI-driven credit models surged in 2025 and outlining four credit archetypes plus how companies re-bundled AI in price changes.
How to use Claude for GTM and pricing analysis — Packs GTM and pricing frameworks into Claude skills, including a /pricing-teardown that scores pages across human- and agent-focused dimensions and produces prioritized fixes.
Usage-based pricing (UBP) remains a high-opportunity area but requires careful metric choice, operational readiness and tolerance for early revenue volatility; many companies are adopting hybrid approaches (credits, usage-subscriptions, ELAs, active-user billing) to capture consumption-aligned value while limiting risk to forecasting and revenue recognition.
The state of SaaS pricing — Traces the rise and slight cooling of UBP adoption and catalogs hybrid approaches for capturing consumption-aligned value without outsized volatility.
The Usage-Based Pricing Playbook — Explains operational impacts (comp, forecasting, RevRec, renewals) and offers tactics to help investors and customers accept UBP.
Why is usage-based pricing on the rise? — Survey-style analysis of UBP adoption across startups and incumbents and why pay-for-what-you-use models are growing.
Usage-based pricing 2.0 — Guidance on choosing metrics that correlate with customer value, combining subscriptions with usage fees, and distinguishing organic from inorganic expansion motions.
Pricing strategy connects benchmarks, business economics and execution: monitor ARR/FTE and gross margins as AI changes unit economics, use NRR and CAC payback together to model efficient growth, and run structured projects (customer research, modeling, cross-functional alignment) to de-risk pricing changes.
What’s really going on in software — 2025 SaaS Benchmarks showing stabilization across many metrics, compressed gross margins for early-stage firms, and implications of AI-native growth for pricing and deal size.
Pricing — Hub of Growth Unhinged pricing analysis and playbooks covering AI credits, usage models, packaging, and tactics for selling annual plans.
How to run a pricing project — Four-phase, cross-functional approach to plan, validate, implement and follow up on pricing changes with practical operational recommendations.
Pricing strategy is a niche — these newsletters cover it better than anyone. Subscribe to stay current on how the best SaaS companies think about monetization.
Growth Unhinged — Kyle Poyar’s newsletter is the definitive source for B2B SaaS and AI monetization strategy, blending original research with real-world examples from the fastest-growing software companies. It’s read by more than 86,000 growth pros. If you follow one pricing newsletter, make it this one.
Good Better Best — A sharp, practitioner-focused newsletter that cuts through the noise on pricing strategy, packaging design, and willingness-to-pay research. Essential reading for anyone building or rethinking a SaaS pricing model.
Elena’s Growth Scoop — Elena Verna brings a rigorous product-led growth lens to monetization, with takes on conversion, activation, and pricing that most growth writers don't go near. Her perspective on how free-to-paid mechanics interact with pricing decisions is hard to find anywhere else.
Mostly Metrics — CJ Gustafson covers SaaS finance with more personality than any CFO you've met, and pricing sits squarely in his wheelhouse. If you want to understand how pricing choices flow through to NRR, payback period, and unit economics, this is where to start.
This hub is updated with each new monetization report; most recent report: The state of B2B monetization in 2026.
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