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How an AI sidecar product drove 30% of sign-ups

Case Study

PLG

Product-Led Marketing

How an AI sidecar product drove 30% of sign-ups

Eraser's founder on building and growing DiagramGPT

LockSimple
Kyle Poyar, +1

•

Nov 1, 2023

Your guide to outbound automation

Sales

Future of GTM

Case Study

Your guide to outbound automation

How Thena generates the output of 5-10 sales reps without hiring BDRs or SDRs

LockSimple
Kyle Poyar

•

Oct 25, 2023

Your guide to building a startup program

Marketing

PLG

Your guide to building a startup program

A tactical deep dive from Miro's Former Head of Growth Programs Olena Avramenko

Kyle Poyar, +1

•

Oct 18, 2023

How to future-proof your SEO strategy

Marketing

Product-Led Marketing

How to future-proof your SEO strategy

Decoding the true state of gen AI SEO with expert Eli Schwartz

LockSimple
Kyle Poyar, +1

•

Oct 11, 2023

Your guide to SaaS packaging 201

Pricing

Your guide to SaaS packaging 201

Read this before you give away that new feature for free

Kyle Poyar

•

Sep 13, 2023

Who owns “growth”? It’s complicated.

Benchmarks

PLG

Who owns “growth”? It’s complicated.

Org & operations in SaaS

LockSimple
Kyle Poyar

•

Sep 6, 2023

Pleo’s story of 80% YoY growth on the path to cross €100m ARR

Case Study

PLG

Pleo’s story of 80% YoY growth on the path to cross €100m ARR

VP of Product Growth Haresh Bajaj on how PLG + sales = efficient growth

LockSimple
Kyle Poyar

•

Aug 30, 2023

The evolution of Miro's user onboarding

Case Study

Best Hits

PLG

The evolution of Miro's user onboarding

Why big investments didn't stick, and smart iterations won

Kyle Poyar, +1

•

Aug 23, 2023

My playbook to write better B2B content

Personal

My playbook to write better B2B content

Growing to 30k+ subs in 2 years & getting better at my day job

LockSimple
Kyle Poyar

•

Aug 16, 2023

Pinecone’s journey from seed to 10,000 sign-ups per day

Case Study

Zero to One

PLG

Product-Led Marketing

Pinecone’s journey from seed to 10,000 sign-ups per day

VP of Marketing Greg Kogan on early go-to-market strategy and PLG

LockSimple
Kyle Poyar

•

Aug 9, 2023

Your guide to sales compensation & PLG

Sales

PLG

Product-Led Sales

Your guide to sales compensation & PLG

The case for thinking differently about sales roles and comp models

LockSimple
Kyle Poyar

•

Jul 26, 2023

Your guide to SaaS product metrics

Metrics

Benchmarks

PLG

Your guide to SaaS product metrics

🔥 Exploring new data from 1,000+ products

LockSimple
Kyle Poyar

•

Jul 19, 2023

Can PLG beat Salesforce?

Case Study

Zero to One

Founder

PLG

Can PLG beat Salesforce?

Why Attio spent 3+ years to launch a PLG hit

LockSimple
Kyle Poyar

•

Jul 12, 2023

Lessons learned scaling to $5B with Cockroach Labs’ CEO

Case Study

Lessons learned scaling to $5B with Cockroach Labs’ CEO

Spencer Kimball on Cockroach Labs’ shift to the cloud and embrace of consumption-based pricing

LockSimple
Kyle Poyar

•

Jun 28, 2023

Your guide to B2B referrals

Marketing

PLG

Product-Led Marketing

Your guide to B2B referrals

🔥 Cello’s Stefan Bader on how to make user referrals a cost-efficient B2B growth engine

Kyle Poyar

•

Jun 21, 2023

PLG and sales in 2023

Sales

PLG

Product-Led Sales

PLG and sales in 2023

How to combine PLG + sales for efficient revenue growth

LockSimple
Kyle Poyar

•

Jun 14, 2023

Your guide to growth marketing & PLG

Marketing

Case Study

Your guide to growth marketing & PLG

Webflow’s Bruno Estrella on the journey from seed to Series C

Kyle Poyar

•

May 31, 2023

Typeform’s viral growth – and its disruption?

Case Study

Founder

Virality

Typeform’s viral growth – and its disruption?

🔥 Co-founder David Okuniev on Typeform's innovation process and why user experience is everything now

LockSimple
Kyle Poyar

•

May 24, 2023

Product-led marketing to reach 400,000 users

Marketing

Product-Led Marketing

Product-led marketing to reach 400,000 users

How MarkUp.io crossed 400k users in 3 years without compromising on quality

Kyle Poyar

•

May 17, 2023

How to optimize your free trial

PLG

How to optimize your free trial

Give your product an end-to-end PLG audit

LockSimple
Kyle Poyar

•

May 10, 2023

Time savings is NOT your value prop

Marketing

Time savings is NOT your value prop

The Gist: move away from time savings in order to get past the CFO

LockSimple
Kyle Poyar

•

May 3, 2023

Inside Hootsuite’s PLG journey

Case Study

PLG

Inside Hootsuite’s PLG journey

🔥 Head of Product Growth Partho Ghosh on the transition from sales-led to product-led

LockSimple
Kyle Poyar

•

Apr 26, 2023

Aha!’s bootstrapped journey to $100M+ in ARR

Case Study

PLG

Aha!’s bootstrapped journey to $100M+ in ARR

Danny Archer - Aha!’s employee #4 - on PLG and PLS

LockSimple
Kyle Poyar

•

Apr 19, 2023

Your guide to PLG pricing 201

Pricing

PLG

Your guide to PLG pricing 201

How to build an unstoppable monetization engine around your PLG product

LockSimple
Kyle Poyar

•

Apr 12, 2023

Your guide to PLG + enterprise demand

Marketing

Your guide to PLG + enterprise demand

🔥 Chris Walker on how PLG companies should build enterprise pipeline

LockSimple
Kyle Poyar

•

Apr 5, 2023

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