Case Study

Icons

Apr 10, 2024

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3 min read

The missing link between PLG and SLG

Miro’s Dee Kapila on how scaled customer experience (CX) works

Case Study

The inside story of Amplitude’s new self-service plan

Mar 6, 2024

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3 min read

The inside story of Amplitude’s new self-service plan

Head of Growth Marketing Franciska Dethlefsen takes us behind the scenes

Kyle Poyar

Case Study

The evolution of user onboarding at Databox

Feb 28, 2024

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3 min read

The evolution of user onboarding at Databox

PLG advisor Yaakov Carno on four major experiments and double-digit activation improvements

Case Study

Jan 24, 2024

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3 min read

From seven failures to 10x growth

Jam’s CEO on product-market fit and hockey stick growth

Kyle Poyar

Case Study

Inside Rewind’s path to 170 Series A offers

Jan 10, 2024

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3 min read

Inside Rewind’s path to 170 Series A offers

Co-founder and CEO Dan Siroker on building a viral AI product in public

Kyle Poyar

Sales

The path from 0 to 100+ paying customers

Dec 4, 2023

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3 min read

The path from 0 to 100+ paying customers

Warmly’s CEO on shifting from founder-led to seller-led GTM

Kyle Poyar

Case Study

Nov 29, 2023

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3 min read

Growth lessons beyond classic PLG

Learnings from Ramp's Fmr Head of Growth Sri Batchu

Kyle Poyar

Case Study

Nov 1, 2023

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3 min read

How an AI sidecar product drove 30% of sign-ups

Eraser's founder on building and growing DiagramGPT

Kyle Poyar

Sales

Oct 25, 2023

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3 min read

Your guide to outbound automation

How Thena generates the output of 5-10 sales reps without hiring BDRs or SDRs

Kyle Poyar

Case Study

Pleo’s story of 80% YoY growth on the path to cross €100m ARR

Aug 30, 2023

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3 min read

Pleo’s story of 80% YoY growth on the path to cross €100m ARR

VP of Product Growth Haresh Bajaj on how PLG + sales = efficient growth

Kyle Poyar

Case Study

Aug 23, 2023

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3 min read

The evolution of Miro's user onboarding

Why big investments didn't stick, and smart iterations won

Kyle Poyar

Case Study

Aug 9, 2023

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3 min read

Pinecone’s journey from seed to 10,000 sign-ups per day

VP of Marketing Greg Kogan on early go-to-market strategy and PLG

Kyle Poyar

Case Study

Jul 12, 2023

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3 min read

Can PLG beat Salesforce?

Why Attio spent 3+ years to launch a PLG hit

Kyle Poyar

Case Study

Lessons learned scaling to $5B with Cockroach Labs’ CEO

Jun 28, 2023

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3 min read

Lessons learned scaling to $5B with Cockroach Labs’ CEO

Spencer Kimball on Cockroach Labs’ shift to the cloud and embrace of consumption-based pricing

Kyle Poyar

Marketing

May 31, 2023

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3 min read

Your guide to growth marketing & PLG

Webflow’s Bruno Estrella on the journey from seed to Series C

Kyle Poyar

Case Study

Typeform’s viral growth – and its disruption?

May 24, 2023

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3 min read

Typeform’s viral growth – and its disruption?

🔥 Co-founder David Okuniev on Typeform's innovation process and why user experience is everything now

Kyle Poyar

Case Study

Apr 26, 2023

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3 min read

Inside Hootsuite’s PLG journey

🔥 Head of Product Growth Partho Ghosh on the transition from sales-led to product-led

Kyle Poyar

Case Study

Aha!’s bootstrapped journey to $100M+ in ARR

Apr 19, 2023

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3 min read

Aha!’s bootstrapped journey to $100M+ in ARR

Danny Archer - Aha!’s employee #4 - on PLG and PLS

Kyle Poyar

Case Study

Mar 22, 2023

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3 min read

PLG vs. Microsoft

JumpCloud’s growth story from 0 to $2.6B

Kyle Poyar

Case Study

Mar 8, 2023

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3 min read

Growing self-serve from 0 to 70%+

⏰ Inside Deputy’s PLG strategy for shift workers

Kyle Poyar

Sales

Feb 22, 2023

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3 min read

Your guide to product-led sales

🔥 Figma and Hex's Jesus Requena on how to pair sales and PLG

Kyle Poyar

Case Study

Feb 15, 2023

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3 min read

Bootstrapping to 8.5+ million end users

Inside Uscreen’s journey to $20 million ARR and beyond

Kyle Poyar

Case Study

Feb 8, 2023

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3 min read

Inside Retool’s new free plan 💰

The gist: how to test and launch new pricing

Kyle Poyar

Case Study

Jan 18, 2023

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3 min read

Your guide to PLG for complex products

QuotaPath’s CEO on applying a PLG motion to the world of sales compensation

Kyle Poyar

Case Study

Jan 4, 2023

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3 min read

From 0 to 200k users in 14 months

Inside Tango’s PLG journey – and what’s next

Kyle Poyar

Case Study

The missing link between PLG and SLG

The inside story of Amplitude’s new self-service plan

The evolution of user onboarding at Databox

From seven failures to 10x growth

Inside Rewind’s path to 170 Series A offers

The path from 0 to 100+ paying customers

Growth lessons beyond classic PLG

How an AI sidecar product drove 30% of sign-ups

Your guide to outbound automation

Pleo’s story of 80% YoY growth on the path to cross €100m ARR

The evolution of Miro's user onboarding

Pinecone’s journey from seed to 10,000 sign-ups per day

Can PLG beat Salesforce?

Lessons learned scaling to $5B with Cockroach Labs’ CEO

Your guide to growth marketing & PLG

Typeform’s viral growth – and its disruption?

Inside Hootsuite’s PLG journey

Aha!’s bootstrapped journey to $100M+ in ARR

PLG vs. Microsoft

Growing self-serve from 0 to 70%+

Your guide to product-led sales

Bootstrapping to 8.5+ million end users

Inside Retool’s new free plan 💰

Your guide to PLG for complex products

From 0 to 200k users in 14 months

Kyle Poyar’s Growth Unhinged