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The best growth tactics of 2025

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The best growth tactics of 2025

50+ things that actually worked, as submitted by readers

Dec 17, 2025

•

Kyle Poyar

Kyle Poyar’s Growth Unhinged

Revealing the playbooks and hidden tactics behind today's best startups.

Join 80,000+ weekly readers for real-life growth advice, playbooks and case studies.

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Recent Posts

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The AI churn wave?

The AI churn wave?

A data-driven investigation into retention for AI apps

Dec 10, 2025

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Kyle Poyar
Why your marketing isn't working

Why your marketing isn't working

What you might've missed in Mostly Growth

Dec 7, 2025

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Kyle Poyar
An outbound playbook for 2025

An outbound playbook for 2025

The four pillars powering Workflows.io to $2M ARR and beyond

Dec 3, 2025

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Fivos Aresti
The new UX era

The new UX era

Inside AI prompt journeys at Canva, Notion, Gamma, Lovable, and 30+ other products

LockSimple

Nov 19, 2025

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Yaakov Carno
How to use AI agents for marketing

How to use AI agents for marketing

Inside advanced AI workflows that actually work

LockSimple

Nov 16, 2025

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Kyle Poyar
What's really going on in software

What's really going on in software

New data from 800 companies in the 2025 SaaS Benchmarks report

LockSimple

Nov 12, 2025

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Kyle Poyar
How AI could make you more valuable

How AI could make you more valuable

What you might've missed in Mostly Growth

Nov 9, 2025

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Kyle Poyar
The compounding startup

The compounding startup

A new look at growth levers on the path from $1 to $20M ARR

Nov 5, 2025

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Kyle Poyar

AI for GTM

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How to use AI agents for marketing

How to use AI agents for marketing

Inside advanced AI workflows that actually work

LockSimple

Nov 16, 2025

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Kyle Poyar
Traffic is no longer a reliable growth metric

Traffic is no longer a reliable growth metric

How Webflow is adapting to AI search, which converts 6x better than Google

LockSimple

Nov 2, 2025

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Kyle Poyar
What’s working in GTM right now

What’s working in GTM right now

New data from 195 GTM leaders in the 2025 State of B2B GTM report

LockSimple

Oct 29, 2025

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Kyle Poyar
Your next job will require AI skills

Your next job will require AI skills

Leaders from Clay, Vercel, Wiz and Zapier on how to hire AI-native GTM talent (and how to get an AI-native job)

LockSimple

Aug 27, 2025

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Kyle Poyar

Pricing

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Your pricing is (probably) broken

Your pricing is (probably) broken

Why there's no such thing as a perfect pricing model

LockSimple

Oct 22, 2025

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Kyle Poyar
Why everyone’s switching to AI credits

Why everyone’s switching to AI credits

OpenAI and Salesforce aren’t the first to introduce credit-based pricing, but they’ll make it much easier for you to do it

LockSimple

Sep 3, 2025

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Kyle Poyar
How to sell more annual plans

How to sell more annual plans

14 tactical ideas via top growth leaders at Canva, Grammarly, Pleo and more

LockSimple

Jun 18, 2025

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Kyle Poyar
The state of B2B monetization in 2025

The state of B2B monetization in 2025

Introducing new data from 240 software and AI companies

LockSimple

Jun 4, 2025

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Kyle Poyar

Marketing

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How to use AI agents for marketing

How to use AI agents for marketing

Inside advanced AI workflows that actually work

LockSimple

Nov 16, 2025

•

Kyle Poyar
Traffic is no longer a reliable growth metric

Traffic is no longer a reliable growth metric

How Webflow is adapting to AI search, which converts 6x better than Google

LockSimple

Nov 2, 2025

•

Kyle Poyar
What’s working in GTM right now

What’s working in GTM right now

New data from 195 GTM leaders in the 2025 State of B2B GTM report

LockSimple

Oct 29, 2025

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Kyle Poyar
How to turn ChatGPT into your best pipeline source

How to turn ChatGPT into your best pipeline source

A playbook for making AI discovery the best new channel for high-intent leads

LockSimple

Oct 8, 2025

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Kyle Poyar

Benchmarks

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The AI churn wave?

The AI churn wave?

A data-driven investigation into retention for AI apps

Dec 10, 2025

•

Kyle Poyar
What's really going on in software

What's really going on in software

New data from 800 companies in the 2025 SaaS Benchmarks report

LockSimple

Nov 12, 2025

•

Kyle Poyar
The compounding startup

The compounding startup

A new look at growth levers on the path from $1 to $20M ARR

Nov 5, 2025

•

Kyle Poyar
The odds of making it

The odds of making it

A new look inside startup growth from zero to $25 million ARR

Oct 15, 2025

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Kyle Poyar

PLG

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The new UX era

The new UX era

Inside AI prompt journeys at Canva, Notion, Gamma, Lovable, and 30+ other products

LockSimple

Nov 19, 2025

•

Yaakov Carno
The surprising patterns behind viral AI products

The surprising patterns behind viral AI products

A deep dive into Bolt, Cursor, Granola, PhotoRoom, Replit and more

LockSimple

Feb 23, 2025

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Yaakov Carno
Our first try at PLG nearly failed. Here's what we did next.

Our first try at PLG nearly failed. Here's what we did next.

How one startup 6x-ed their activation and 5x-ed free-to-paid conversion

LockSimple

Jan 8, 2025

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Raman Khanna, +1
Surprising lessons from 20,000 experiments

Surprising lessons from 20,000 experiments

An inside view into what works (and what doesn’t) to improve website conversion

LockSimple

Sep 18, 2024

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Kyle Poyar, +1

Icons

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Intercom's decisive bet on AI

Intercom's decisive bet on AI

Co-founder Des Traynor takes us behind the scenes

LockSimple

May 21, 2025

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Kyle Poyar
Inside Replit's path to $100M ARR

Inside Replit's path to $100M ARR

How Replit helped pioneer a new way to build software

LockSimple

Mar 19, 2025

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Kyle Poyar
How ClickUp blends PLG and sales-assist

How ClickUp blends PLG and sales-assist

COO Gaurav Agarwal on cutting CAC payback in half, the modern PLG org structure, and embracing incrementality over attribution

LockSimple

Jun 26, 2024

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Kyle Poyar, Gaurav
How Calendly overhauled their product-led sales motion

How Calendly overhauled their product-led sales motion

CRO and CMO Jessica Gilmartin shares a first-hand account of how Calendly revamped their lead routing, qualification, and GTM org

LockSimple

Jun 12, 2024

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Jessica Gilmartin

Zero to One

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The odds of making it

The odds of making it

A new look inside startup growth from zero to $25 million ARR

Oct 15, 2025

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Kyle Poyar
The rising consumer to enterprise AI playbook

The rising consumer to enterprise AI playbook

Inside Fyxer’s path from $1 to $17 million in 8 months

LockSimple

Sep 24, 2025

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Kyle Poyar
How Bolt.new hit $40M ARR in 5 months

How Bolt.new hit $40M ARR in 5 months

CEO Eric Simons on the unlikely journey from near-death to breakout hit

LockSimple

Jul 9, 2025

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Kyle Poyar
Inside a high velocity sales-assisted GTM motion

Inside a high velocity sales-assisted GTM motion

How Pylon closes up to 30 deals per sales rep each month

LockSimple

May 7, 2025

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Kyle Poyar

Sales

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An outbound playbook for 2025

An outbound playbook for 2025

The four pillars powering Workflows.io to $2M ARR and beyond

Dec 3, 2025

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Fivos Aresti
Do you need a GTM engineer?

Do you need a GTM engineer?

Inside the uneven rise of the hottest job of 2025

LockSimple

Sep 10, 2025

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Kyle Poyar
Are we ready for AI sales reps?

Are we ready for AI sales reps?

RB2B replaced a sales-assist team with an AI avatar. Here’s what happened.

LockSimple

Aug 6, 2025

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Kyle Poyar
There is no transition "out of sales" as a founder

There is no transition "out of sales" as a founder

A 6-step framework to grow sales as a founder

LockSimple

Mar 5, 2025

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Seth DeHart

Kyle Poyar’s Growth Unhinged

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