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PLG

A new look at free-to-paid conversion

A new look at free-to-paid conversion

Insights from a survey of 200 software products

Feb 4, 2026

•

Kyle Poyar
The new UX era

The new UX era

Inside AI prompt journeys at Canva, Notion, Gamma, Lovable, and 30+ other products

LockSimple

Nov 19, 2025

•

Yaakov Carno
The surprising patterns behind viral AI products

The surprising patterns behind viral AI products

A deep dive into Bolt, Cursor, Granola, PhotoRoom, Replit and more

LockSimple

Feb 23, 2025

•

Yaakov Carno
Our first try at PLG nearly failed. Here's what we did next.

Our first try at PLG nearly failed. Here's what we did next.

How one startup 6x-ed their activation and 5x-ed free-to-paid conversion

LockSimple

Jan 8, 2025

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Raman Khanna, Natalie Marcotullio
Surprising lessons from 20,000 experiments

Surprising lessons from 20,000 experiments

An inside view into what works (and what doesn’t) to improve website conversion

LockSimple

Sep 18, 2024

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Kyle Poyar, Andres Glusman
Steal these brilliant growth tactics

Steal these brilliant growth tactics

Breaking down my favorite examples from Canva, Figma, ChatGPT, Perplexity, Miro, Otter, and more

LockSimple

Jun 19, 2024

•

Kyle Poyar
Stop ignoring this growth problem

Stop ignoring this growth problem

It's time to do something about fake accounts

May 8, 2024

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Kyle Poyar
The inside story of Amplitude’s new self-service plan

The inside story of Amplitude’s new self-service plan

Head of Growth Marketing Franciska Dethlefsen takes us behind the scenes

LockSimple

Mar 6, 2024

•

Kyle Poyar
The evolution of user onboarding at Databox

The evolution of user onboarding at Databox

PLG advisor Yaakov Carno on four major experiments and double-digit activation improvements

LockSimple

Feb 28, 2024

•

Yaakov Carno
The pre-PMF guide to product management

The pre-PMF guide to product management

June's CEO on how to move faster and stop throwing away your roadmaps

LockSimple

Nov 15, 2023

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Kyle Poyar, Enzo Avigo
How an AI sidecar product drove 30% of sign-ups

How an AI sidecar product drove 30% of sign-ups

Eraser's founder on building and growing DiagramGPT

LockSimple

Nov 1, 2023

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Kyle Poyar, Shin Kim
Your guide to building a startup program

Your guide to building a startup program

A tactical deep dive from Miro's Former Head of Growth Programs Olena Avramenko

LockSimple

Oct 18, 2023

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Kyle Poyar, Elena Avramenko
Who owns “growth”? It’s complicated.

Who owns “growth”? It’s complicated.

Org & operations in SaaS

LockSimple

Sep 6, 2023

•

Kyle Poyar
Pleo’s story of 80% YoY growth on the path to cross €100m ARR

Pleo’s story of 80% YoY growth on the path to cross €100m ARR

VP of Product Growth Haresh Bajaj on how PLG + sales = efficient growth

LockSimple

Aug 30, 2023

•

Kyle Poyar
The evolution of Miro's user onboarding

The evolution of Miro's user onboarding

Why big investments didn't stick, and smart iterations won

Aug 23, 2023

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Kyle Poyar, Kate Syuma
Pinecone’s journey from seed to 10,000 sign-ups per day

Pinecone’s journey from seed to 10,000 sign-ups per day

VP of Marketing Greg Kogan on early go-to-market strategy and PLG

LockSimple

Aug 9, 2023

•

Kyle Poyar
Your guide to sales compensation & PLG

Your guide to sales compensation & PLG

The case for thinking differently about sales roles and comp models

LockSimple

Jul 26, 2023

•

Kyle Poyar
Your guide to SaaS product metrics

Your guide to SaaS product metrics

🔥 Exploring new data from 1,000+ products

LockSimple

Jul 19, 2023

•

Kyle Poyar
Can PLG beat Salesforce?

Can PLG beat Salesforce?

Why Attio spent 3+ years to launch a PLG hit

LockSimple

Jul 12, 2023

•

Kyle Poyar
How to optimize your pricing page

How to optimize your pricing page

My advice for designing a pricing page that converts

LockSimple

Jul 7, 2023

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Kyle Poyar
Your guide to B2B referrals

Your guide to B2B referrals

🔥 Cello’s Stefan Bader on how to make user referrals a cost-efficient B2B growth engine

Jun 21, 2023

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Kyle Poyar
PLG and sales in 2023

PLG and sales in 2023

How to combine PLG + sales for efficient revenue growth

LockSimple

Jun 14, 2023

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Kyle Poyar
Your guide to SaaS metrics 2.0

Your guide to SaaS metrics 2.0

The case for a next era metrics playbook in the age of product-led growth

LockSimple

Jun 7, 2023

•

Kyle Poyar
How to optimize your free trial

How to optimize your free trial

Give your product an end-to-end PLG audit

LockSimple

May 10, 2023

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Kyle Poyar
Inside Hootsuite’s PLG journey

Inside Hootsuite’s PLG journey

🔥 Head of Product Growth Partho Ghosh on the transition from sales-led to product-led

LockSimple

Apr 26, 2023

•

Kyle Poyar
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