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What's changing with AI monetization

Pricing

What's changing with AI monetization

From feature-based pricing to skill-based pricing?

Kyle Poyar

•

Jan 12, 2025

Our first try at PLG nearly failed. Here's what we did next.

PLG

Our first try at PLG nearly failed. Here's what we did next.

How one startup 6x-ed their activation and 5x-ed free-to-paid conversion

LockSimple
Raman Khanna, +1

•

Jan 8, 2025

How to differentiate your product

Marketing

How to differentiate your product

Part 2 of Anthony Pierri's definitive product positioning framework

Anthony Pierri

•

Dec 18, 2024

The best growth advice of 2024

Best Hits

The best growth advice of 2024

24 tactics you can apply right now from Canva, Calendly, Clay & more

Kyle Poyar

•

Dec 11, 2024

Your guide to the 2024 SaaS benchmarks

Benchmarks

Your guide to the 2024 SaaS benchmarks

We're dropping new data from 800+ SaaS and AI companies

LockSimple
Kyle Poyar

•

Nov 21, 2024

The 10 biggest mistakes I made bootstrapping to $1M ARR

Zero to One

The 10 biggest mistakes I made bootstrapping to $1M ARR

How Melissa Kwan built eWebinar without an abundance of resources or friends in high places

Melissa Kwan

•

Nov 13, 2024

From selling access to selling work (and what it means for you)

Pricing

From selling access to selling work (and what it means for you)

Is it time to say RIP to ARR?

Kyle Poyar

•

Oct 30, 2024

40+ ICP marketing plays

Marketing

Future of GTM

40+ ICP marketing plays

Because anything that could build ICP pipeline is fair game

Kyle Poyar

•

Oct 23, 2024

What I learned from tracking 443 SaaS pricing pages

Pricing

What I learned from tracking 443 SaaS pricing pages

The state of SaaS pricing changes in 2024

LockSimple
John Kotowski

•

Oct 16, 2024

The emerging startup playbook

Zero to One

The emerging startup playbook

Eight learnings from the next generation of software

LockSimple
Kyle Poyar

•

Oct 9, 2024

Turning $1,000 into $28M ARR at lemlist

Zero to One

Turning $1,000 into $28M ARR at lemlist

Plus, why lemlist's COO is betting on a reverse trial for their next phase of growth

LockSimple
Charles Tenot

•

Oct 2, 2024

ICP marketing done right

Marketing

Future of GTM

ICP marketing done right

How Mutiny built a scaled and cost-effective ABX approach

Kyle Poyar

•

Sep 25, 2024

Surprising lessons from 20,000 experiments

PLG

Surprising lessons from 20,000 experiments

An inside view into what works (and what doesn’t) to improve website conversion

LockSimple
Kyle Poyar, +1

•

Sep 18, 2024

From random to unified GTM in 30 days

Marketing

Future of GTM

From random to unified GTM in 30 days

How Parabola rapidly built and automated ABX from scratch

Adam Reisfield

•

Sep 11, 2024

How to build more pipeline in 2024

Sales

How to build more pipeline in 2024

Tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more

LockSimple
Kyle Poyar, +2

•

Sep 4, 2024

Your guide to going account-based

Marketing

Future of GTM

Your guide to going account-based

Winning by Design’s Shari Johnston shares her sought-after playbook

LockSimple
Kyle Poyar

•

Aug 21, 2024

Ten of the best SaaS growth charts

Benchmarks

Ten of the best SaaS growth charts

🤓 Let's explore the data

LockSimple
Kyle Poyar

•

Aug 14, 2024

You need a better content strategy

Marketing

You need a better content strategy

A how-to guide for writing original content that works

LockSimple
George Chasiotis

•

Jul 31, 2024

An overnight success, after 8 years

Zero to One

An overnight success, after 8 years

Rows' Head of Growth on the long path to 1 million users and 20x growth

LockSimple
Henrique Cruz

•

Jul 24, 2024

The next era of GTM tech

Marketing

Future of GTM

The next era of GTM tech

Austin Hay (Reforge, Ramp, Clarify) on how to build a tech stack that lasts

LockSimple
Austin Hay

•

Jul 17, 2024

50,000 🎉

Personal

50,000 🎉

How I grew this newsletter over the past three years

Kyle Poyar

•

Jul 10, 2024

How ClickUp blends PLG and sales-assist

Sales

Icons

How ClickUp blends PLG and sales-assist

COO Gaurav Agarwal on cutting CAC payback in half, the modern PLG org structure, and embracing incrementality over attribution

LockSimple
Kyle Poyar, +1

•

Jun 26, 2024

Steal these brilliant growth tactics

PLG

Steal these brilliant growth tactics

Breaking down my favorite examples from Canva, Figma, ChatGPT, Perplexity, Miro, Otter, and more

LockSimple
Kyle Poyar

•

Jun 19, 2024

How Calendly overhauled their product-led sales motion

Sales

Icons

How Calendly overhauled their product-led sales motion

CRO and CMO Jessica Gilmartin shares a first-hand account of how Calendly revamped their lead routing, qualification, and GTM org

LockSimple
Jessica Gilmartin

•

Jun 12, 2024

Growth or profitability?

Benchmarks

Growth or profitability?

🔥 Unpacking burn rates, data on what's “normal”, and how burn impacts valuations

LockSimple
Kyle Poyar

•

Jun 5, 2024

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