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Turning $1,000 into $28M ARR at lemlist

Zero to One

Turning $1,000 into $28M ARR at lemlist

Plus, why lemlist's COO is betting on a reverse trial for their next phase of growth

LockSimple
Charles Tenot

•

Oct 2, 2024

ICP marketing done right

Marketing

Future of GTM

ICP marketing done right

How Mutiny built a scaled and cost-effective ABX approach

Kyle Poyar

•

Sep 25, 2024

Surprising lessons from 20,000 experiments

PLG

Surprising lessons from 20,000 experiments

An inside view into what works (and what doesn’t) to improve website conversion

LockSimple
Kyle Poyar, +1

•

Sep 18, 2024

From random to unified GTM in 30 days

Marketing

Future of GTM

From random to unified GTM in 30 days

How Parabola rapidly built and automated ABX from scratch

Adam Reisfield

•

Sep 11, 2024

How to build more pipeline in 2024

Sales

How to build more pipeline in 2024

Tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more

LockSimple
Kyle Poyar, +2

•

Sep 4, 2024

Your guide to going account-based

Marketing

Future of GTM

Your guide to going account-based

Winning by Design’s Shari Johnston shares her sought-after playbook

LockSimple
Kyle Poyar

•

Aug 21, 2024

Ten of the best SaaS growth charts

Benchmarks

Ten of the best SaaS growth charts

🤓 Let's explore the data

LockSimple
Kyle Poyar

•

Aug 14, 2024

You need a better content strategy

Marketing

You need a better content strategy

A how-to guide for writing original content that works

LockSimple
George Chasiotis

•

Jul 31, 2024

An overnight success, after 8 years

Zero to One

An overnight success, after 8 years

Rows' Head of Growth on the long path to 1 million users and 20x growth

LockSimple
Henrique Cruz

•

Jul 24, 2024

The next era of GTM tech

Marketing

Future of GTM

The next era of GTM tech

Austin Hay (Reforge, Ramp, Clarify) on how to build a tech stack that lasts

LockSimple
Austin Hay

•

Jul 17, 2024

50,000 🎉

Personal

50,000 🎉

How I grew this newsletter over the past three years

Kyle Poyar

•

Jul 10, 2024

How ClickUp blends PLG and sales-assist

Sales

Icons

How ClickUp blends PLG and sales-assist

COO Gaurav Agarwal on cutting CAC payback in half, the modern PLG org structure, and embracing incrementality over attribution

LockSimple
Kyle Poyar, +1

•

Jun 26, 2024

Steal these brilliant growth tactics

PLG

Steal these brilliant growth tactics

Breaking down my favorite examples from Canva, Figma, ChatGPT, Perplexity, Miro, Otter, and more

LockSimple
Kyle Poyar

•

Jun 19, 2024

How Calendly overhauled their product-led sales motion

Sales

Icons

How Calendly overhauled their product-led sales motion

CRO and CMO Jessica Gilmartin shares a first-hand account of how Calendly revamped their lead routing, qualification, and GTM org

LockSimple
Jessica Gilmartin

•

Jun 12, 2024

Growth or profitability?

Benchmarks

Growth or profitability?

🔥 Unpacking burn rates, data on what's “normal”, and how burn impacts valuations

LockSimple
Kyle Poyar

•

Jun 5, 2024

Why you (probably) shouldn't create a new category

Marketing

Zero to One

Why you (probably) shouldn't create a new category

James Evans, co-founder of CommandBar, on embracing “easy mode” and doubling their growth rate

LockSimple
James Evans

•

May 29, 2024

Inside folk’s journey to 5x year-on-year growth

Zero to One

Inside folk’s journey to 5x year-on-year growth

Co-founder Simo Lemhandez on four years of building a CRM startup and the path to 100,000 users

LockSimple
Kyle Poyar

•

May 15, 2024

Stop ignoring this growth problem

The Gist

PLG

Stop ignoring this growth problem

It's time to do something about fake accounts

Kyle Poyar

•

May 8, 2024

How AI apps make money

Pricing

How AI apps make money

📊 The state of AI pricing at 40 leading startups including ElevenLabs, EvenUp and Jasper

Kyle Poyar, +1

•

May 1, 2024

From idea to half the Fortune 500

Zero to One

Founder

From idea to half the Fortune 500

🌎 Inside Clay's path to managing 100,000,000+ relationships

LockSimple
Matthew Achariam

•

Apr 24, 2024

Your guide to ARR per employee

Benchmarks

Your guide to ARR per employee

A primer and new benchmarks on the hot new SaaS metric

LockSimple
Kyle Poyar

•

Apr 17, 2024

The missing link between PLG and SLG

Icons

Case Study

The missing link between PLG and SLG

Miro’s Dee Kapila on how scaled customer experience (CX) works

LockSimple
Dee Kapila

•

Apr 10, 2024

Your unhinged guide to growth

Personal

Your unhinged guide to growth

Introducing the next evolution of this newsletter?

LockSimple
Kyle Poyar

•

Apr 1, 2024

The AI SDR era?

Future of GTM

Zero to One

The AI SDR era?

🤖 11x’s journey from $0 to $2M ARR in six months

LockSimple
Kyle Poyar

•

Mar 27, 2024

GTM strategies to reach $250M ARR at ActiveCampaign

Marketing

GTM strategies to reach $250M ARR at ActiveCampaign

Marketing Leader Casey Hill unpacks what worked and what didn’t

Kyle Poyar

•

Mar 20, 2024

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