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Why you (probably) shouldn't create a new category

Marketing

Zero to One

Why you (probably) shouldn't create a new category

James Evans, co-founder of CommandBar, on embracing “easy mode” and doubling their growth rate

LockSimple
James Evans

•

May 29, 2024

Inside folk’s journey to 5x year-on-year growth

Zero to One

Inside folk’s journey to 5x year-on-year growth

Co-founder Simo Lemhandez on four years of building a CRM startup and the path to 100,000 users

LockSimple
Kyle Poyar

•

May 15, 2024

Stop ignoring this growth problem

The Gist

PLG

Stop ignoring this growth problem

It's time to do something about fake accounts

Kyle Poyar

•

May 8, 2024

How AI apps make money

Pricing

How AI apps make money

📊 The state of AI pricing at 40 leading startups including ElevenLabs, EvenUp and Jasper

Kyle Poyar, +1

•

May 1, 2024

From idea to half the Fortune 500

Zero to One

Founder

From idea to half the Fortune 500

🌎 Inside Clay's path to managing 100,000,000+ relationships

LockSimple
Matthew Achariam

•

Apr 24, 2024

Your guide to ARR per employee

Benchmarks

Your guide to ARR per employee

A primer and new benchmarks on the hot new SaaS metric

LockSimple
Kyle Poyar

•

Apr 17, 2024

The missing link between PLG and SLG

Icons

Case Study

The missing link between PLG and SLG

Miro’s Dee Kapila on how scaled customer experience (CX) works

LockSimple
Dee Kapila

•

Apr 10, 2024

Your unhinged guide to growth

Personal

Your unhinged guide to growth

Introducing the next evolution of this newsletter?

LockSimple
Kyle Poyar

•

Apr 1, 2024

The AI SDR era?

Future of GTM

Zero to One

The AI SDR era?

🤖 11x’s journey from $0 to $2M ARR in six months

LockSimple
Kyle Poyar

•

Mar 27, 2024

GTM strategies to reach $250M ARR at ActiveCampaign

Marketing

GTM strategies to reach $250M ARR at ActiveCampaign

Marketing Leader Casey Hill unpacks what worked and what didn’t

Kyle Poyar

•

Mar 20, 2024

From 0 to 10 million users in four years

Zero to One

From 0 to 10 million users in four years

🔥 Copy.ai's founder & CEO on scaling a breakout AI app

LockSimple
Kyle Poyar

•

Mar 13, 2024

The inside story of Amplitude’s new self-service plan

Case Study

PLG

The inside story of Amplitude’s new self-service plan

Head of Growth Marketing Franciska Dethlefsen takes us behind the scenes

LockSimple
Kyle Poyar

•

Mar 6, 2024

The evolution of user onboarding at Databox

Case Study

PLG

The evolution of user onboarding at Databox

PLG advisor Yaakov Carno on four major experiments and double-digit activation improvements

LockSimple
Yaakov Carno

•

Feb 28, 2024

The state of SaaS pricing

Pricing

The state of SaaS pricing

🔮 Is usage-based pricing still the future of SaaS?

Kyle Poyar

•

Feb 21, 2024

The state of B2B contracts in 2024

Sales

The state of B2B contracts in 2024

📝 New data on sales contracts, AI clauses, price escalators and more

LockSimple
Kyle Poyar

•

Feb 7, 2024

Your guide to quick wins in SaaS marketing

Marketing

Your guide to quick wins in SaaS marketing

🔥 10 ready-to-deploy tactics to gain positive ROI momentum in 2024

Kyle Poyar, +1

•

Jan 31, 2024

From seven failures to 10x growth

Case Study

Zero to One

From seven failures to 10x growth

Jam’s CEO on product-market fit and hockey stick growth

LockSimple
Kyle Poyar, +1

•

Jan 24, 2024

How to have "the talk" with your customers

The Gist

Pricing

How to have "the talk" with your customers

Increase ACV by finally asking customers about willingness-to-pay

LockSimple
Kyle Poyar

•

Jan 17, 2024

Inside Rewind’s path to 170 Series A offers

Case Study

Zero to One

Inside Rewind’s path to 170 Series A offers

Co-founder and CEO Dan Siroker on building a viral AI product in public

LockSimple
Kyle Poyar

•

Jan 10, 2024

Your guide to better email

Marketing

Product-Led Marketing

Your guide to better email

Stop sleeping on this powerful growth channel

LockSimple
Kyle Poyar

•

Jan 3, 2024

The best growth advice of 2023

Best Hits

The best growth advice of 2023

🔥 learnings from June, Figma, Miro, Pinecone, Pleo and more

Kyle Poyar

•

Dec 13, 2023

The path from 0 to 100+ paying customers

Sales

Case Study

Zero to One

Founder

The path from 0 to 100+ paying customers

Warmly’s CEO on shifting from founder-led to seller-led GTM

Kyle Poyar

•

Dec 4, 2023

Growth lessons beyond classic PLG

Case Study

Growth Marketing

Growth lessons beyond classic PLG

Learnings from Ramp's Fmr Head of Growth Sri Batchu

LockSimple
Kyle Poyar, +1

•

Nov 29, 2023

The pre-PMF guide to product management

Product Management

PLG

The pre-PMF guide to product management

June's CEO on how to move faster and stop throwing away your roadmaps

Kyle Poyar, +1

•

Nov 15, 2023

Your guide to 2023 SaaS benchmarks

Metrics

Benchmarks

Your guide to 2023 SaaS benchmarks

📈 New benchmarks, how do you stack up?

LockSimple
Kyle Poyar

•

Nov 8, 2023

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