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From 0 to 10 million users in four years

Zero to One

From 0 to 10 million users in four years

🔥 Copy.ai's founder & CEO on scaling a breakout AI app

LockSimple
Kyle Poyar

•

Mar 13, 2024

The inside story of Amplitude’s new self-service plan

Case Study

PLG

The inside story of Amplitude’s new self-service plan

Head of Growth Marketing Franciska Dethlefsen takes us behind the scenes

LockSimple
Kyle Poyar

•

Mar 6, 2024

The evolution of user onboarding at Databox

Case Study

PLG

The evolution of user onboarding at Databox

PLG advisor Yaakov Carno on four major experiments and double-digit activation improvements

LockSimple
Yaakov Carno

•

Feb 28, 2024

The state of SaaS pricing

Pricing

The state of SaaS pricing

🔮 Is usage-based pricing still the future of SaaS?

Kyle Poyar

•

Feb 21, 2024

The state of B2B contracts in 2024

Sales

The state of B2B contracts in 2024

📝 New data on sales contracts, AI clauses, price escalators and more

LockSimple
Kyle Poyar

•

Feb 7, 2024

Your guide to quick wins in SaaS marketing

Marketing

Your guide to quick wins in SaaS marketing

🔥 10 ready-to-deploy tactics to gain positive ROI momentum in 2024

Kyle Poyar, +1

•

Jan 31, 2024

From seven failures to 10x growth

Case Study

Zero to One

From seven failures to 10x growth

Jam’s CEO on product-market fit and hockey stick growth

LockSimple
Kyle Poyar, +1

•

Jan 24, 2024

How to have "the talk" with your customers

The Gist

Pricing

How to have "the talk" with your customers

Increase ACV by finally asking customers about willingness-to-pay

LockSimple
Kyle Poyar

•

Jan 17, 2024

Inside Rewind’s path to 170 Series A offers

Case Study

Zero to One

Inside Rewind’s path to 170 Series A offers

Co-founder and CEO Dan Siroker on building a viral AI product in public

LockSimple
Kyle Poyar

•

Jan 10, 2024

Your guide to better email

Marketing

Product-Led Marketing

Your guide to better email

Stop sleeping on this powerful growth channel

LockSimple
Kyle Poyar

•

Jan 3, 2024

The best growth advice of 2023

Best Hits

The best growth advice of 2023

🔥 learnings from June, Figma, Miro, Pinecone, Pleo and more

Kyle Poyar

•

Dec 13, 2023

The path from 0 to 100+ paying customers

Sales

Case Study

Zero to One

Founder

The path from 0 to 100+ paying customers

Warmly’s CEO on shifting from founder-led to seller-led GTM

Kyle Poyar

•

Dec 4, 2023

Growth lessons beyond classic PLG

Case Study

Growth Marketing

Growth lessons beyond classic PLG

Learnings from Ramp's Fmr Head of Growth Sri Batchu

LockSimple
Kyle Poyar, +1

•

Nov 29, 2023

The pre-PMF guide to product management

Product Management

PLG

The pre-PMF guide to product management

June's CEO on how to move faster and stop throwing away your roadmaps

Kyle Poyar, +1

•

Nov 15, 2023

Your guide to 2023 SaaS benchmarks

Metrics

Benchmarks

Your guide to 2023 SaaS benchmarks

📈 New benchmarks, how do you stack up?

LockSimple
Kyle Poyar

•

Nov 8, 2023

How an AI sidecar product drove 30% of sign-ups

Case Study

PLG

Product-Led Marketing

How an AI sidecar product drove 30% of sign-ups

Eraser's founder on building and growing DiagramGPT

LockSimple
Kyle Poyar, +1

•

Nov 1, 2023

Your guide to outbound automation

Sales

Future of GTM

Case Study

Your guide to outbound automation

How Thena generates the output of 5-10 sales reps without hiring BDRs or SDRs

LockSimple
Kyle Poyar

•

Oct 25, 2023

Your guide to building a startup program

Marketing

PLG

Your guide to building a startup program

A tactical deep dive from Miro's Former Head of Growth Programs Olena Avramenko

Kyle Poyar, +1

•

Oct 18, 2023

How to future-proof your SEO strategy

Marketing

Product-Led Marketing

How to future-proof your SEO strategy

Decoding the true state of gen AI SEO with expert Eli Schwartz

LockSimple
Kyle Poyar, +1

•

Oct 11, 2023

Your guide to SaaS packaging 201

Pricing

Your guide to SaaS packaging 201

Read this before you give away that new feature for free

Kyle Poyar

•

Sep 13, 2023

Who owns “growth”? It’s complicated.

Benchmarks

PLG

Who owns “growth”? It’s complicated.

Org & operations in SaaS

LockSimple
Kyle Poyar

•

Sep 6, 2023

Pleo’s story of 80% YoY growth on the path to cross €100m ARR

Case Study

PLG

Pleo’s story of 80% YoY growth on the path to cross €100m ARR

VP of Product Growth Haresh Bajaj on how PLG + sales = efficient growth

LockSimple
Kyle Poyar

•

Aug 30, 2023

The evolution of Miro's user onboarding

Case Study

Best Hits

PLG

The evolution of Miro's user onboarding

Why big investments didn't stick, and smart iterations won

Kyle Poyar, +1

•

Aug 23, 2023

My playbook to write better B2B content

Personal

My playbook to write better B2B content

Growing to 30k+ subs in 2 years & getting better at my day job

LockSimple
Kyle Poyar

•

Aug 16, 2023

Pinecone’s journey from seed to 10,000 sign-ups per day

Case Study

Zero to One

PLG

Product-Led Marketing

Pinecone’s journey from seed to 10,000 sign-ups per day

VP of Marketing Greg Kogan on early go-to-market strategy and PLG

LockSimple
Kyle Poyar

•

Aug 9, 2023

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